Design leader with over 10 years of experience crafting foundational systems and product experiences.
Redesigned interest discovery to drive acquisition for Instagram
To drive acquisition, I developed a design strategy that connected people to their interests before signing up. My approach combined the technical opportunities of SEO & search, with an elegant user interface and improved content recommendations.
Concept prototype – 2024
Modernizing Instagram.com
I supported the redesign of Instagram.com on desktop, with the goal of modernizing and monetizing the 4th most visited website in the world. My team and I launched revitalized experiences for Feed, Direct Messenger, Reels, and Settings surfaces, along with a fresh design system and navigation.
Launched – 2022-2024 • Techcrunch
Redefining Quality at Meta
I led and constructed a foundational design program which prevented 47k+ usability issues from making it into the app.
With the goal of shipping a quality of Facebook, faster – we made it 2,000% less likely for design specs to have issues.
Launched – 2020 • Company-wide
Reducing addictive behavior on Facebook with Wellbeing features
In a critical time in the company’s history with challenging press scrutiny, I led design of user wellbeing products. Driven by research, we developed a peaceful corner of Facebook app, and launched meaningful products to help people balance their usage of Facebook with their personal wellbeing goals.
Launched – 2019 • The Verge